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dynamic prebid floors

Roxot is an official partner of Prebid

We provide our publishers with advanced monetization technology via a Prebid.js adapter.
How Roxot maximizes your revenue
We use transparent ways of optimizing auction mechanics so that impression prices reflect the real demand for your inventory. Our data-driven technology utilizes historical data to automatically price each impression. Dynamic price floors are sent to your demand partners as a hard floor via prebid.js floor parameters in an initial ad request.
Data we process
USER
WEBSITE
AD AUCTION
UserAgent
IP Address
Demographics
Interests
Content
Topic
Ad placements
Ad sizes
Bids & CPM
What our machine learning algorithm does
Identifying patterns
Examining data and finding correlations between visitor characteristics, auction parameters, and final CPM, our machine learning algorithm identifies patterns to build large groups of user types and their mean CPM via a standard deviation.
Matching new users and setting price floors
Every visit to the website sets the process in motion: our algorithm matches the user with one of the groups and uses that mean CPM to precisely set the price floor in the ad request to our demand partners. The technology is highly responsive, adapting in real-time with each new user and auction. So now, without the hassle of manually micromanaging, you're automatically adapting to fluid market conditions.
Why Roxot
ACCURATE PRICE FLOORS
Knowing the optimal price floor for ad auction is a lot easier when Roxot does the work for you. Our algorithm processes the data from every website our code is used on. We do the research and the legwork.
PUBLISHERS ARE THE PRIORITY
Only using collected data to maximize revenue for the publishers community and to protect their market position, the data is never used for other commercial purposes; sold to or shared with any third party.
COMPLETE VISIBILITY INTO PERFORMANCE
We provide you with actionable insights into what's getting the most revenue, which visitors you need to attract, what ad placements and sizes to use, and more.
Ready to set up?
Fill out the form below and our experts will contact you to answer your questions and help with installation of our Prebid adapter.
Lead Source
Made on
Tilda