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A proven way to consistently increase Google AdExchange revenue

Dynamic AdX Price Floor Optimization

Similar to buy-side algorithms, Revenue Lift automatically sets optimal prices for audiences based on their behavior and the demand for their attention.
35%
ADDITIONAL REVENUE
100%
AD AUCTIONS
88%
SUCCESS RATE

How Roxot dynamic price optimization works

1
AD AUCTION ANALYSIS
Our Machine Learning analyzes your users, their behavior, and competition for their attention in real time.
2
AUDIENCE PRICING
Based on the analysis, Revenue Lift sets minimum prices for every user to balance CPM and FIll Rate.
3
CONSTANT A/B TESTING
The system constantly tests 100s of pricing strategies and compares the performance with the control group.
4
AUTOMATIC ADJUSTMENTS
The system works 24/7 and automatically updates minimal prices to reflect the market demand.
"Roxot Revenue Lift is a lifesaver for us! Roxot's automated pricing pushes AdX to its limits and I can be sure that we're as efficient as possible. Now we're much closer to reaching our ambitious revenue goals!"
— Kapitanova Anastasia, Head of Programmatic & Data at Independent Media
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"We tried multiple providers but the impact that Roxot technology had on our ad stack was truly the most powerful ever"
— Director, QuizzStar
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"Roxot is the only company who was able to deliver great results. We highly recommend AdX publishers to use their service or at least start a trial to test the performance."
— Tal Hen, CEO, GoGy Games
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"… Roxot's team and technology have been an integral part of achieving a higher lift on our advertising rates by upwards of 30%. Their continued success within our network undoubtedly proves them to be a leader in this growing space…"
— Ryan Thompson, CEO, Pub Labs Inc.
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Evothink Media was observing positive revenue changes every day and reported a two-digit increase in monthly AdX revenue. Besides improving revenue per ad request, Roxot Revenue Lift increased the number of ad requests going to Header Bidding.
— Fabien Michel-Langlet, Founder at Evothink Media
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Digiday, ExchangeWire, & AdMonsters
about our technology

Test how much additional revenue Roxot will generate you

Contact us to schedule a free 1-month test.