I find Roxot Data Hub to be the most useful product for our company out of all Roxot products. When we are doing dynamic monetization and test performance of different price floors, we have to combine data from 2-3 systems. Besides common issues such as the inconsistencies between ad tags inside different platforms (e.g. there're 3 ad tags for one ad unit in one SSP and 1 ad tag for the same ad unit in another SSP), we face more complex challenges when some inventory is sold to an SSP for the fixed CPM but it partially comes back and is sold to other demand sources. Manually format excel files is too tedious. Roxot Data Hub allows us to map all ad tags once so we can analyze results without doing monkey job later. And, of course, Roxot visualizes data beautifully: graphs, bar charts to show the revenue by demand sources, comparisons of this week and the previous one.