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How our technology works

Roxot is a header bidding solution

We are an official partner of prebid.js, one of the most popular header bidding frameworks. Download prebid.js with our adaptor here.
We take website monetization to next level
Dynamic price floors
Roxot optimizes auction mechanics by utilizing historical data to dynamically set the optimal price floors for each auction.
Roxot's powerful, data-driven algorithm forces auction winners to pay closer to the winning CPM than the close, which boosts your revenue.
NO PRICE FLOOR
DYNAMIC PRICE FLOOR
Actionable analytics
Besides increasing the number of ad auction sources (what header bidding does) and setting dynamic price floors, we provide actionable analytics that make your monetization strategy and performance transparent.
Data we process
USER
WEBSITE
AD AUCTION
UserAgent
IP Address
Demographics
Interests
Content
Topic
Ad placements
Ad sizes
Ad networks
Bids & CPM
What our machine learning algorithm does
Identifying patterns
Examining data and finding correlations between visitor characteristics, auction parameters, and final CPM, our machine learning algorithm identifies patterns to build large groups of user types and their mean CPM via a standard deviation.
Matching new users and setting price floors
Every visit to the website sets the process in motion: Our algorithm matches the user with one of the groups and uses that mean CPM to precisely set the price floor for each ad network. The technology is highly responsive, adapting in real-time with each new user and auction. So now, without the hassle of manually micromanaging, you're automatically adapting to fluid market conditions.
Higher revenue
We partner with the same ad exchanges and networks that you may already use. But with Roxot optimizing the mechanics, you generate higher revenue for most impressions. Thanks to header bidding, you no longer risk your revenue; the highest bid always wins.
Why Roxot
ACCURATE PRICE FLOORS
Knowing the optimal price floor for ad auction is a lot easier when Roxot does the work for you. Our algorithm processes the data from every website our code is used on. We do the research and the legwork.
PUBLISHERS ARE THE PRIORITY
Only using collected data to maximize revenue for the publishers community and to protect their market position, the data is never used for other commercial purposes; sold to or shared with any third party.
COMPLETE VISIBILITY INTO PERFORMANCE
We provide you with actionable insights into what's getting the most revenue, which visitors you need to attract, what ad placements and sizes to use, and more.
Ready to learn more?
Fill out the form below and our experts will contact you to discuss your monetization challenges. We'll explain how Roxot can help you overcome those challenges, demonstrate the product, and answer any questions you may have.
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