Dynamic inventory pricing system for Google AdExchange
Roxot generates purely incremental AdX revenue
The system identifies optimal prices for 100% of ad auctions
The system automatically adapts to the market and doesn't require any maintenance
How Revenue Lift works
Similar to buy-side algorithms, Revenue Lift automatically sets optimal prices for audiences based on their behavior and the demand for their attention.
AD AUCTION ANALYSIS
Our Machine Learning analyzes your users, their behavior, and competition for their attention in real time.
Based on the analysis, Revenue Lift sets minimum prices for every user to balance CPM and FIll Rate.
CONSTANT A/B TESTING
The system constantly tests 100s of pricing strategies and compares the performance with the control group.
The system works 24/7 and automatically updates minimal prices to reflect the market demand.