Dynamic inventory pricing system for Google AdExchange
35%
ADDITIONAL REVENUE
Roxot generates purely incremental AdX revenue
100%
AD AUCTIONS
The system identifies optimal prices for 100% of ad auctions
32%
MORE TIME
The system automatically adapts to the market and doesn't require any maintenance
How Revenue Lift works
Similar to buy-side algorithms, Revenue Lift automatically sets optimal prices for audiences based on their behavior and the demand for their attention.
1
AD AUCTION ANALYSIS
Our Machine Learning analyzes your users, their behavior, and competition for their attention in real time.
2
AUDIENCE PRICING
Based on the analysis, Revenue Lift sets minimum prices for every user to balance CPM and FIll Rate.
3
CONSTANT A/B TESTING
The system constantly tests 100s of pricing strategies and compares the performance with the control group.
4
AUTOMATIC ADJUSTMENTS
The system works 24/7 and automatically updates minimal prices to reflect the market demand.
