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Tools publishers use to increase ad revenue
Roxot allows publishers to act on the programmatic auction data
Dynamic inventory pricing system for Google AdExchange that automatically sets optimal prices for your audiences.
35%
ADDITIONAL REVENUE
100%
AD AUCTIONS
88%
SUCCESS RATE
How Revenue Lift works
1
AD AUCTION ANALYSIS
Our Machine Learning analyzes your users, their behavior, and competition for their attention in real time.
2
AUDIENCE PRICING
Based on the analysis, Revenue Lift sets minimum prices for every user to balance CPM and FIll Rate.
3
CONSTANT A/B TESTING
The system constantly tests 100s of pricing strategies and compares the performance with the control group.
4
AUTOMATIC ADJUSTMENTS
The system works 24/7 and automatically updates minimal prices to reflect the market demand.
"Roxot Revenue Lift is a lifesaver for us! Roxot's automated pricing pushes AdX to its limits and I can be sure that we're as efficient as possible. Now we're much closer to reaching our ambitious revenue goals!"
— Kapitanova Anastasia, Head of Programmatic & Data at Independent Media
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"We tried multiple providers but the impact that Roxot technology had on our ad stack was truly the most powerful ever"
— Director, QuizzStar
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"… Roxot's team and technology have been an integral part of achieving a higher lift on our advertising rates by upwards of 30%. Their continued success within our network undoubtedly proves them to be a leader in this growing space…"
— Ryan Thompson, CEO, Pub Labs Inc.
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Evothink Media was observing positive revenue changes every day and reported a two-digit increase in monthly AdX revenue. Besides improving revenue per ad request, Roxot Revenue Lift increased the number of ad requests going to Header Bidding.
— Fabien Michel-Langlet, Founder at Evothink Media
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We are also the creators of well-known analytics tools for publishers
Our Roxot Prebid Analytics and Roxot Data Hub help 100s of publishers around the globe to collect, process, and use ad performance data to increase their revenue.
Take your website monetization
to the next level

Contact us and let one of our Publisher Relationship Managers walk you through our products.