ROXOT BLOG

With Roxot Prebid Analytics 2.0 release, we introduce publisher's shortest path from raw ad performance data to effective ad stack optimizations.

Everything a publisher should know about price floors in Google Ad Manager unified first-price auction.

What is Target CPM in AdX? Is Target CPM more effective than a regular hard floor? Should I enable Target CPM for all of my AdX Pricing Rules? This article will help you answer all of these questions and more.

The ad server or header bidding wrapper decides who won the auction, but in the end, demand partners decide what to pay publishers. Whatever the reason for a discrepancy is - publishers should minimize the effects on revenue they are paid.

If you don't know how your ad stack is doing, how can you know if adding a partner or tweaking a floor helps or hurts you?

Roxot discussion on auction dynamics in RTB including first-price and second-price auction models.

Why are publishers still relying on second-price auctions to sell online advertising? As a publisher, you owe it to your bottom line to reexamine this strategy.

A short, straight-forward explanation of how header bidding works, why it emerged, and what to know when considering it.

CPMs by Device, Browser, OS, and more.

The article describes why publishers leave money on the table when doing price floor optimization blindly.