AVForums tested multiple dynamic pricing vendors but Roxot outperformed the competition
Case study
About AVForums.com
AVForums.com is a UK-based company. It is both an internet community where people discuss Audio Visual home consumer electronics and a resource of news, reviews, and articles covering home entertainment, technology, movies, TV shows, music, video gaming and more.
The company was started as a UK home cinema community way back in 2000. They now encompass all aspects of home entertainment and technology.
The company was started as a UK home cinema community way back in 2000. They now encompass all aspects of home entertainment and technology.
Challenge
As a mid-tier publisher, AVForums.com generates around 30% of total revenue from programmatic advertising. Despite the fact that one person manages the company's entire Ad Operations, AVForums.com has been actively testing different approaches to grow their programmatic revenue.
They implemented Header Bidding to create more competition for every impression and boost CPMs. However, Google AdExchange still contributes more than 70% of total programmatic revenue. Thus, AVForums.com decided to use price floors to optimize their best-performing demand partner.
The company tried managing price floors both manually and with a dynamic pricing provider. Unfortunately, neither of the approaches increased AVForums.com's revenue.
They implemented Header Bidding to create more competition for every impression and boost CPMs. However, Google AdExchange still contributes more than 70% of total programmatic revenue. Thus, AVForums.com decided to use price floors to optimize their best-performing demand partner.
The company tried managing price floors both manually and with a dynamic pricing provider. Unfortunately, neither of the approaches increased AVForums.com's revenue.
Solution
AVForums.com decided to test Roxot Revenue Lift after the failure with a competitive product that didn't provide any uplift. During the first month, Roxot's technology generated AVForums.com 15% in additional revenue and increased Fill Rate by 3%.
Roxot Revenue Lift generates additional programmatic revenue and doesn't require any maintenance or support from the publisher's side. As a result, AVForums.com can reallocate their limited AdOps resources to more strategic tasks.
Roxot Revenue Lift generates additional programmatic revenue and doesn't require any maintenance or support from the publisher's side. As a result, AVForums.com can reallocate their limited AdOps resources to more strategic tasks.
Results of automated pricing rules
15%
ADDITIONAL REVENUE
Average additional monthly programmatic revenue
24%
MAX DAILY UPLIFT
The maximum daily revenue uplift
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