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Glosbe improved ad revenue by 15% without compromising transparency

Case study
About Glosbe.com
Glosbe.com is a multilingual dictionary with millions of translated sentence examples. It's also a big community of people who actively contribute to the project by adding new and improving existing translations.
Challenge
Glosbe is a programmatic-only publisher and relies on technology to generate revenue. The company runs Google AdExchange and prebid.js Header Bidding wrapper with 3 demand partners.

Despite additional competition introduced by header bidding, Google AdX still wins 90% of all impressions. To keep growing programmatic revenue, Glosbe was looking for a partner to optimize their ad stack without being a proxy between the company and their demand partners.

Solution
When exploring optimization options, Glosbe decided to test Roxot Revenue Lift - a dynamic inventory pricing solution for Google Ad Manager.
During the test, Roxot managed to increase total programmatic revenue by 15%.

Roxot Revenue Lift generates additional programmatic revenue and allows publishers to use their own demand sources.

Results of automated pricing rules

15%
ADDITIONAL REVENUE
Average additional monthly programmatic revenue
67%
ADX CPM UPLIFT
Increase in Google AdX CPM
35%
MORE IMPRESSIONS TO PREBID
Increase in the number of impressions going to Header Bidding

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