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Glosbe improved ad revenue by 15% without compromising transparency
Glosbe.com is a multilingual dictionary with millions of translated sentence examples. It's also a big community of people who actively contribute to the project by adding new and improving existing translations.
Glosbe is a programmatic-only publisher and relies on technology to generate revenue. The company runs Google AdExchange and prebid.js Header Bidding wrapper with 3 demand partners.
Despite additional competition introduced by header bidding, Google AdX still wins 90% of all impressions. To keep growing programmatic revenue, Glosbe was looking for a partner to optimize their ad stack without being a proxy between the company and their demand partners.
When exploring optimization options, Glosbe decided to test Roxot Revenue Lift - a dynamic inventory pricing solution for Google Ad Manager. During the test, Roxot managed to increase total programmatic revenue by 15%.
Roxot Revenue Lift generates additional programmatic revenue and allows publishers to use their own demand sources.
Results of automated pricing rules
Average additional monthly programmatic revenue
ADX CPM UPLIFT
Increase in Google AdX CPM
MORE IMPRESSIONS TO PREBID
Increase in the number of impressions going to Header Bidding