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QuizzStar uses dynamic price floors to generate 40% more revenue without wasting a minute

Case study
"We tried multiple providers but the impact that Roxot technology had on our ad stack was truly the most powerful ever"
- Director, QuizzStar
About QuizzStar
Quizzstar.com is one of the largest and fast-growing online quizzes websites. Quzzstar.com combines hundreds of personality and psychological tests.
Challenge
QuizzStar is a fast-growing publisher with limited resources. There is no team dedicated specifically to programmatic ad monetization. QuizzStar’s AdOps team has to juggle multiple balls in the air at the same time. The team didn’t have enough time to test new monetization tactics and maintain strong revenue growth.
Solution
QuizzStar decided to test dynamic inventory pricing for Google AdExchange. This technology generates additional programamtic revenue and doesn't require any maintenance or support from the publisher's side. QuizzStar tried 2 different technology providers but Roxot showed the best overall effectiveness.

Now, QuizzStar enjoys 40% of additional programmatic revenue while the team has more time for other strategic tasks.

Results of automated pricing rules

40%
ADDITIONAL REVENUE
Average additional monthly programmatic revenue
48%
MAX DAILY UPLIFT
The maximum daily revenue uplift

Test how much additional revenue Roxot will generate you

Contact us to schedule a free 1-month test.