ROXOT THOUGHT LEADERSHIP

Our 2 cents on the Sell Side trends & challenges published by AdExchanger, AdMonsters, Digiday, ExchangeWire, and MediaPost.
  • AdExchanger
    Myth: Increased Competition In Header Bidding Is The Biggest Contributor To Revenue Gains
    Many still believe that header bidding increases pricing for publishers' inventory. This should be one of the major reasons publishers enjoy a 20-30% revenue increase from implementing header bidding.
  • ExchangeWire
    Publishers' Response to Buy-Side Algorithms & Low Competition for Their Inventory
    In this piece for ExchangeWire, Alex Kharitoshin, marketing and product director, Roxot, explains that, in spite of this growth being set to continue, there is a misconception around the impact that header bidding is having on inventory competition.
  • Digiday
    Why publishers struggle to increase programmatic revenues
    The more developed the market is, the fewer growth opportunities there are. As major markets are maturing, publishers will continue to struggle to increase their advertising revenues.
  • AdMonsters
    The Drawbacks of AI-Based Dynamic Inventory Pricing
    Publishers are excited at having AI comb through their vast supplies of data to optimize inventory pricing in real time on programmatic markets. But hold on, says Roxot Marketing Director Alex Kharitoshin—this practice can have some serious drawbacks.
  • MediaPost
    Envisioning The Era Of Data-Driven Publishers
    While publishers waste their resources on collecting data from different data sources, manually formatting and merging excel files, and using a dev tools console for real-time analytics, data-driven decisions are just a dream.
  • AdExchanger
    Ancient History Sees Boost From Header Bidding Analytics
    While header bidding can increase publisher CPMs and revenue, the growing complexity of the implementations makes it harder to differentiate vendor partners.
  • AdMonsters
    Talking Data for Header Optimization With Roxot and Shareably
    Through header bidding, publishers aren't just seeing more revenue from their demand partners–they're also seeing seeing huge amounts of data. The problem is, that data isn't always clearly understandable, and isn't always easy to take action on it.
  • AdExchanger
    Second-Price Auctions And The Potential For Gaming The System
    Currently, publishers are discussing emerging server-to-server header bidding solutions and latency issues but ignoring the biggest problems with website revenue: Why are publishers still relying on second-price auctions to sell online advertising?