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Roxot blog

Real Header Bidding Analytics

CPMs by Device, Browser, OS, and more.
Actionable insights into what's getting the most revenue

We've recently analyzed one of our client's header bidding data who runs a website dedicated to the history. The results clearly demonstrate how CPMs differ depending on ad auction parameters (browser, OS, country, content type, ad placement, etc.) and their combinations. Besides increasing the number of ad auction sources (what header bidding does) and setting dynamic price floors, we provide actionable analytics for our clients that make their monetization strategy and performance transparent. Download the full report to learn more.