Roxot Prebid Analytics 2.0 Release
Reinventing the way publishers use their revenue data & analytics
Your path from Data to Insights to Action
Roxot products describe our vision for the future of Digital Publishing and Ad Operations. With Roxot Prebid Analytics 2.0 release, we introduce publisher's shortest path from raw ad performance data to effective ad stack optimizations.
Besides usability improvements, the release features major advancements in header bidding analytics.
Roxot Opportunities
Intelligent automatic system that constantly analyzes Prebid data and suggests how you can earn more revenue.
Opportunities utilizes Roxot Machine Learning engine to conduct highly granular analysis which is beyond human's reach. This allows Roxot Opportunities to uncover non-trivial ways to make your Prebid the most efficient wrapper on the market.
Roxot Opportunities suggestions are based on the combination of:
• Your Prebid competition
• How SSPs value different users
• How SSPs perform on your properties in comparison with other publihsers'
• How long your page loads
• And many more
Roxot Opportunities suggestions are based on the combination of:
• Your Prebid competition
• How SSPs value different users
• How SSPs perform on your properties in comparison with other publihsers'
• How long your page loads
• And many more
Roxot Market Watch
The feature allows publishers to analyze how major demand partners perform on different programmatic markets around the world.
With Roxot Market Watch, you can:
• Compare SSPs' performance on your properties with their average performance on the market. Real market data will help you find flaws in your setup and understand where your demand partners are underperforming.
• Follow global and national programmatic trends and quickly react to market changes.
• Easily find the most optimal for your traffic mix of SSPs.
• Plan out your traffic acquisition campaigns with information about how much demand partners pay for audiences from a particular country.
• Compare SSPs' performance on your properties with their average performance on the market. Real market data will help you find flaws in your setup and understand where your demand partners are underperforming.
• Follow global and national programmatic trends and quickly react to market changes.
• Easily find the most optimal for your traffic mix of SSPs.
• Plan out your traffic acquisition campaigns with information about how much demand partners pay for audiences from a particular country.
Roxot Alerts
Alerts help publishers avoid horror stories like losing thousands of dollars before even noticing there was something wrong.
Alerts are Roxot Prebid Analytics notifications sent to you when the most crucial metrics' thresholds are triggered. The system constantly monitors fluctuations in Revenue, Prebid Impressions, Ad Server Impressions, and Page Load Time to identify symptoms of a revenue loss.
Roxot Prebid Analytics 2.0 for smart publishers
Single UI for all of your Header Bidding partners
You don't have to waste time on merging stats from different bidders. The tool provides you with unified statistics that are easy to compare and understand.
Close to real-time data
Test new bidders, website updates, placements, and more without waiting days for the data to appear.
Unique metrics for better performance
Don't miss optimization opportunities with metrics not available in either your SSP dashboard or your ad server.
Combine session-level & monetization data
Get access to in-depth information about how much ad revenue every user generates you and how ads affect their behavior.
Compare your performance with the market
Real market data will help you find flaws in your setup and understand where your demand partners are underperforming.
Automatic notifications
Get notified as soon as something suddenly breaks and fix your setup immediately.
Automatic recommendations on Prebid optimizations
The system constantly analyzes your Prebid data and suggests how you can earn more header bidding revenue.
Track top-performing UTM tags
Go beyond AdOps and get full visibility into what traffic sources generate you the most revenue.
See what's in Roxot Prebid Analytics 2.0 for you
Contact us to schedule a demo of Roxot Prebid Analytics 2.0 including new features.