ROXOT PRODUCTS USED BY
WHAT WE DO
We provide quality publishers with a full-service programmatic monetization solution. It grows your ad revenue by increasing the impression value for Advertisers.
SUSTAINABLE REVENUE GROWTH
We help you grow your programmatic revenue in the long-term without shady techniques, ad stacking, and other questionable behavior.
FLEXIBILITY & CONTROL OVER YOUR MONETIZATION STRATEGY
You are welcome to use your own SSP seats and integrate Roxot alongside your Direct campaigns. We handle all the heavy-lifting while you keep your monetization strategy under control.
ADVANCED AD SERVING & HEADER BIDDING SETUP
Most advanced ad serving technologies will make sure the competition for your inventory is maximized without decreasing site speed.
PROPRIETARY MACHINE LEARNING
We use Roxot Machine Learning engine to come up with the most effective advertising stack for your every website user. In real time. Automatically.
IN-DEPTH ANALYTICS & REPORTING
Besides standard reporting, you'll have access to detailed information about your header bidding auctions with the best-in-class Roxot Prebid Analytics.
YOUR FULL-TIME TEAM OF ADOPS EXPERTS
Our team of experts constantly keeps track of your website performance including user experience and engagement.
- ADVERTISERS DON'T REALLY CARE
ABOUT YOUR USERS:0
But they do care about reaching and converting potential clients wherever they may be. In turn, you care about your reader and revenues, not the advertisers.
The problem is your audience and advertisers' potential clients are two distinct entities.
These misaligned incentives limit your growth. Your ad revenue directly depends on how well the advertisers can reach and convert potential customers on your website.
If you or your outsource AdOps team try increasing programmatic revenue without offering advertisers a superior way to reach and convert their potential clients, you are losing out.
The problem is your audience and advertisers' potential clients are two distinct entities.
These misaligned incentives limit your growth. Your ad revenue directly depends on how well the advertisers can reach and convert potential customers on your website.
If you or your outsource AdOps team try increasing programmatic revenue without offering advertisers a superior way to reach and convert their potential clients, you are losing out.
CALL US ADOPS NERDS BUT WE ARE RUTHLESS
WITH OUR ANALYSIS
WITH OUR ANALYSIS
- A/B & MULTIVARIATE TESTINGWe question every observation of programmatic performance on your websites, come up with hypotheses, and constantly testing them to make meaningful conclusions.01
- LOG-LEVEL ANALYSISWe don't rely just on aggregated data. Our data science team runs log-level reports to uncover hidden trends in the buyers bidding behavior.02
- MACHINE LEARNING ENGINEWe've been using machine learning in our products since 2016. It allows us to optimize your ad setup in real time and quickly adapt to fluid market conditions.03
- REAL-TIME MONITORINGOur system tracks programmatic performance in real time to make sure we don't miss any change in auction mechanics.04
THAT'S WHY LEADING INDUSTRY PUBLICATIONS
WRITE ABOUT US
WRITE ABOUT US
- AdExchangerAncient History Sees Boost From Header Bidding AnalyticsWhile header bidding can increase publisher CPMs and revenue, the growing complexity of the implementations makes it harder to differentiate vendor partners.
- DigidayWhy publishers struggle to increase programmatic revenuesThe more developed the market is, the fewer growth opportunities there are. As major markets are maturing, publishers will continue to struggle to increase their advertising revenues.
- ExchangeWirePublishers' Response to Buy-Side AlgorithmsIn this piece for ExchangeWire, Alex Kharitoshin, marketing and product director, Roxot, explains that, in spite of this growth being set to continue, there is a misconception around the impact that header bidding is having on inventory competition.
- AdExchangerMyth: Increased Competition In Header Bidding Is The Biggest Contributor To Revenue GainsBased on a recent analysis of header bidding auctions Roxot conducted, about half of the revenue lift experienced by publishers is the result of fewer unfilled impressions.
Since 2016 we've been developing advanced technologies for top-tier publishers around the world. Roxot Prebid Analytics was the first header bidding analytics tool on the market and still is leading the race. Roxot's dynamic price floor technology for Google Ad Manager quickly outperformed the competition. Just read what our customers say.
We combined every piece of optimization technology we developed, premium demand partners, our expertise in programmatic auctions, and pure passion to the data-driven optimization to help you solve tons of monetization puzzles.
We combined every piece of optimization technology we developed, premium demand partners, our expertise in programmatic auctions, and pure passion to the data-driven optimization to help you solve tons of monetization puzzles.
"Roxot is a lifesaver for us... Now we're much closer to reaching our ambitious revenue goals!"
— Kapitanova Anastasia, Head of Programmatic & Data at Independent Media
"Roxot created further competition within the stack and secondly made for better fill in some less pampered areas within our inventory."
— Nik Keene, Head of Monetization, YorMedia
"AVForums tested multiple vendors but Roxot outperformed the competition."
— Gemma Russell, Partnerships, Programmatic, AdOps at AVForums.com
"Roxot increased our total revenue by 15% and kept the transparency in our ad stack."
— Janusz Parfieniuk, Co-owner at Glosbe
LET'S DISCUSS HOW WE CAN HELP
GROW YOUR AD REVENUE
GROW YOUR AD REVENUE
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