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Google AdExchange & Header Bidding Revenue
Report & Forecast for Publishers 2019

Publisher's programmatic ad revenue may increase by 30% in December 2018 but drop by 25% in January 2019.
The report is based on 43 billion Google AdExchange and Header Bidding ad requests generated from September 2017 to November 2018 by United States and United Kingdom users on 574 publisher websites who agreed to participate in the research. Please, mind that the data used for this research doesn't represent the whole market and the report should be considered as a general reference.

Key facts & projections

The fourth quarter is traditionally the busiest and most profitable time for digital publishers who use ad monetization. Ad Operations professional and publishers' top management expect a tremendous revenue growth starting November followed by a severe downturn in January. The "Google AdExchange & Header Bidding Revenue Report & Forecast" from Roxot uses historical data to forecast the exact trajectory of the US & UK programmatic advertising market during 2018 Holiday Season and the start of 2019. The report uncovers valuable data segmented by country and device type to to help digital publishers better prepare for upcoming market changes.
1
Publishers' programmatic ad revenue (based on Revenue Per 1000 Requests) may increase by 30% in December 2018 but drop by 25% in January 2019.
2
The revenue growth during Q4 2018 and its drop in Q1 2019 is dictated by changes in prices for ad impressions (CPMs) rather than in number of ad requests and page views. From September 2018 to March 2019 the number of monthly ad requests will fluctuate by less than 10%. However, CPMs will grow 20% by December and drop 33% next month.
3
Programmatic ad market will start restoring on the third week of January but will reach its Q3 level only by the end of February 2019.
4
Mobile & tablet devices segment of programmatic advertising market restores faster than desktop segment: Desktop Revenue Per 1000 Requests may be still 20% lower in March 2019 than in September 2018; in turn, Mobile Revenue Per 1000 Requests may be 3% higher in March 2019 than in September 2018.

Forecast your Q1 2019 revenue

Use the calculator below to forecast your December 2018, January and February 2019 programmatic ad revenue. The tool uses Roxot's full data set and considers your visitors' device and country distribution to provide precise results.

Take Advantage of Volatile Programmatic Markets

The fourth quarter isn't just the busiest time of the year for digital publishers; it's also a gigantic opportunity to take advantage of volatile programmatic markets to establish pricing strategies that will keep your revenue flying high well into the new year.
In the webinar below, we'll share how publishers can do inventory pricing on their own.

Full Report

Total Requests Trajectory
From September 2018 to March 2019 the number of monthly ad requests will fluctuate by less than 10%.
Total Revenue Trajectory
Revenue trajectory was calculated based on the historical changes in Revenue Per 1000 Requests (RCPM). This metric reflects both CPMs and Fill Rate.
Revenue Trajectory for United States
Revenue Trajectory for United States - Desktop
Revenue Trajectory for United States - Mobile
Revenue Trajectory for United Kingdom
Revenue Trajectory for United Kingdom - Desktop
Revenue Trajectory for United Kingdom - Mobile

Learn how publishers take advantage
of programmatic market fluctuations

Dynamic Price Floor Optimization tools like Roxot Revenue Lift allow publishers take advantage of volatile programmatic markets by finding optimal inventory prices in real time.